Kevin Durant Signs With Jay-Z’s Roc Nation Sports Agency

It’s no secret that Jay-Z created a lane in the hip hop music industry and completely took it over. It looks like he’s about to do the same with his newest business venture Roc Nation sports.

Hov isn’t playing any games while snagging up some of the most popular athletes such as,Skylar Diggins, Geno Smith (NY Jets), Robinson Cano (New York Yankees) and newly addition Kevin Durant. On Monday, Jay-Z and Durant were photographed signing the official paperwork. Durant instagram’d the photo with the caption, “Grateful for this oppurtunity with Roc Nation sports. It’s go time.” He also tooted his own horn when he wrote,

He has a 90.5 free throw shooting rate, the youngest player in NBA history to join the 50-40-90 club. A giving individual and a legend in the making. What more can I say?


There are definitely some #NEWRULES going in to play.  What this means for Durant is that Roc Nation will be in charge of all of his endorsements, contract negotiations etc. Pretty much all of KD’s business off court, according to Forbes.

Congratulations to both Hov and Durant !

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