Free tickets, free drinks, a view of some of the newest and dopiest art pieces plus live performances, you had me at the word free.
Last week Swizz Beatz held his national The Dean Collection also titled No Commission event geared to appreciate the aesthetics of a range and diverse culture of arts around the globe. Each artist was able to display their artwork for free and was given 100% of the sales which went straight back to the artists. If you weren’t there I feel bad for you son, I got 99 problems but getting lit isn’t one.
Throughout Thursday and Sunday Swizz Beatz entertained his guests with drinks (sponsored by Bacardi), food, special guests, and an overall good time. Live performances and special guests varied from Asap Rocky, Fabolous, Pusha T, Remy Ma, Fat Joe, DMX, Young Thug, Angie Martinez, and etc. This private event took place in Bronx, New York where artists and entrepreneurs from fashion, music, and art enthusiasts were able to network while spreading the importance of art to young millennials via social media. To top it off this event hit home for Swizzy because he grew up in the Bronx, guests were able to see the same projects that raised him on the Ferris wheel. While being interviewed by Angie Martinez from Power 105.1 he had this to say:
I want my outlet and platform to be a freedom for the artist and for the people.
I wanted this to feel like a cultural event where your vibing and hearing Spanish, African music, art collectors, billionaires, people that live with their moms, a gumbo pot the U.S. haven’t seen.
Us as a brand can really give back to the culture and do cultural moments like this where everybody can fit in.
His special message to the people at home was, “if you free the artist you free the world.”