Power Couple: A supercouple or super couple (also known as a power couple) is a popular or wealthy pairing that intrigues and fascinates the public in an intense or even obsessive fashion.
They say you shouldn’t be dating a person that can’t make you better. Kim Kardashian and Kanye West are everything but shy of that statement. Over the years we’ve watched these two assist in building one another’s brands. While Kanye is so passionate about fashion, at one point he had Kim clean out her entire closet and helped revamp it with all new pieces. All last year we watched the rapper get emotional while ranting about the corporations that aren’t allowing him to break into the fashion world.
Well, luckily his wife is really good friends with Balmain’s creative director Oliver Rouesting. That friendship has paved the way for Kim and Kanye to become the face of Balmain’s 2015 spring/summer menswear collection. This campaign could be the start of something huge for Kanye’s fashion ideas in the near future.
See more photos below.
When it came to picking the face of the new collection. Oliver says he chose Kimye because:
… I wanted to capture a moment of love. Kim and Kanye are style icons and friends. It is an honour to have them in this Balmain campaign. Together, they represent love, beauty and diversity—they are the new modernity. This is more than a campaign, it expresses something beyond clothes—it is a celebration of love and friendship. This is a new statement for Balmain.