Oooh Kill Em’!
Looks like Karrueche and her boyfriend Chris Brown’s clothing line The Kill is finally on the way!
The couple has had quite a few failed attempts while trying to launch this line over the course of this past year. Back in January Karrueche went on a serious promo tour for the line and even held a launch party in Atlanta. Although the line never officially launched it has definitely been receiving a lot of buzz and worn by a few celebs.
During her heavy promo back in January she sat down with Vibe Magazine and dished on how she came up with the concept of The Kill:
VIBE: How did you come up with the concepts for your clothing line?
Karrueche Tran: Chris [Brown] wanted to do a female line for his men’s line [“Black Pyramid”]. So he asked me to take over and “The Kill” was gonna be a women’s only line but it’s actually unisex.
How long have you two been planning this?
It’s been a few months. When I first started, I pretty much thought of the name. Then from there, we started making very basic sample t-shirts, hats, beanies and socks. That’s what a lot of people saw online and on Instagram. They saw certain people wearing it, so it created this really big buzz in our very first stages. We got a little bit ahead of ourselves and we wanted to do this really awesome launch on 12/12/12, but we kinda had to slow it down ‘cause things weren’t 100% completely done. That’s why we waited.
How is the name “The Kill” representative of your life?
I was at home one day and this song “In For The Kill” by La Roux was stuck in my head, so “The Kill” stuck out to me.
Yesterday she took to Instagram and wrote, “THEKILLSOCIETY – I know it’s been foreverrrrrrrr but it is coming. What I’ve posted today is a sneak peek of what will be available this winter.. every piece comes in a Men’s version as well. I hope you enjoy #TheKillSociety”